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Cole & Son

With a history stretching back to 1875 and a reputation built on traditional craftsmanship, Cole & Son were looking to combine their rich heritage with a more modern feel, for the launch of a new range of wall coverings.

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Iconic UK wallpaper maker Cole & Son needed a stylish online brochure – for a collection by designer Martyn Lawrence Bullard. Limited by the flexibility of their main website the brief was simple – create something fresh and sophisticated to reflect the company’s strong brand image together with the layered, contemporary opulence of Bullard’s work.

A looming product launch meant deadlines were tight, we had just two months to design and build the site from scratch.



Our agile process ensured time was not an issue through a phased development solution – delivering a working product as quickly as possible, then building out using client feedback to finalise design.

Cole & Son wanted a visually impressive website, which required a high degree of custom coding. As the target audience for their campaign were other design professionals – who typically use large screens – we chose React to keep things lightweight and fast.

This allowed Secret Source developers to incorporate some stunning animations and effects, without compromising page speed or load times.


Working in conjunction with the design team at Cole & Son – incorporating their feedback and ideas – meant we were able to deliver the finished website ahead of schedule.. 

The result is a beautifully responsive online catalogue that projects the worldly influences and decadence of the designer’s highly original work.


Following the success of our first collaboration with Cole & Son, We have been commissioned to produce a number of further sites and we look forward to a long relationship.