With more than 900k hits a year, the ‘Top 200’ brand is the most successful online property operated by the Nation’s Restaurant News group. It’s one of America’s leading resources for food service professionals in search of comprehensive performance information within the industry.
Advances in technology and increasingly sophisticated customer expectation meant NRN were losing relevance in a crowded digital space.Other websites were providing the same or better information in a way consumers preferred.
Low digital investment over recent years threatened credibility and the quality of data the NRN could present.
Our solution involved relocating the entire Top 200 platform to a standalone domain, Top200.NRN.com and building a custom site with an exclusive focus on presenting the top200 business data in an engaging, intuitive way.
Secret Source developers used WordPress, with a React front end, to deliver a customised dashboard which allows allowing users to sort, filter and produce customised reports on the top200 restaurant data.
For content producers and editors we built a custom dashboard allowing staff to upload, edit and publish complex data quickly and easily.
The newly created Top200NRN website is probably the most comprehensive online research tool documenting America’s leading restaurant vendors and suppliers. It offers visitors unparalleled access to a vast digital library of historical performance data, with a rich choice of viewing formats.
Capable of delivering up to date figures on turnover, growth, reach and rank, it returns the Nation’s Restaurant News group’s benchmark product to America’s leading resource for business intelligence in the foodservice industry.
We continue to work with NRN, developing future projects, helping the company diversify their online offering and maintain a reputation as America’s go to resource for the hospitality and catering industries.