Secret Source Brand Ambassadors

21st November 2022

About us

Secret Source is a near-shore outsourcing company based in Las Palmas in Gran Canaria, Spain. We specialise in building long-term, skilled IT teams for clients based in the UK and Northern Europe. We’re pretty good at it. We have 78% client retention since 2020 and a 9% staff churn rate (well below the UK industry average of 18.3%).

We are specialists in building happy, skilled teams that our clients love working with.

Our ambassador program

100% of our business comes from referrals from trusted ambassadors in our network.  

Our ambassadors are typically well connected IT professionals based in the UK. They understand the difficulty building an IT team, and work with Secret Source to be able to assist their network.

How it works

  1. A contact of an ambassador may ask them for a recommendation for a development team.
  2. The ambassador assesses the “fit”, would Secret Source be a good fit for their contact? and would the contact be a good fit for Secret Source?
  3. The ambassador makes an introduction (usually via email)
  4. We take the lead through the sales process from proposal to contract signing.
  5. We pay a commission to any introductions that become Secret Source customers.

Our ambassadors pass us leads that they encounter in their day-to-day, these are usually close contacts or people in their network who are looking for a development team. Two of our ambassadors also use Secret Source for their own companies.

Our ambassador program works for everyone. One of the main problems facing UK companies at the moment is resourcing a trustworthy, skilled, affordable IT team. Our reliable service provides a solution that our ambassadors can share with their network to build social capital. In addition, they receive a nice, regular income. For Secret Source we receive quality leads from a trusted partner.

Commission structure

We pay a recurring commission for any introductions passed to us that we take on as clients. This commission is a percentage of the gross income from the client. 5% year 1 and 2.5% year 2.

Typical commission

A typical engagement for Secret Source is about £25,000 / month, this would pay a commission of £15,000 in year 1 and £7500 in year 2.

In 2022 our  brand ambassadors earned between £2800 / month and £4200 / month.

We like to make it as easy and straightforward as possible for our ambassadors to introduce contacts to us and make a good additional income. If you have any further questions, or would like to find out more, please get in touch with us for a more detailed chat at [email protected]

Secret Source

What do we do?

We are specialists in building happy, skilled IT teams that our clients love working with.

We are not a body-shopping company – i.e. we don’t only recruit developers. We look after our team, their wellbeing, training and professional development.

We do not do short-term projects – we believe we offer the most value when we work as part of our clients’ teams, offering long term benefit over quick fixes. Our engagements are a minimum of one year and usually much longer.

Our technical skills

Our core skills are in web application development and our current tech stack is:

The Canary islands have a diverse IT community with specialists in most languages from Java and Python to Swift and Kotlin so we can build teams in most common tech stacks.

Why do we do it?

Secret Source was set up with a simple goal – happiness. We exist to make people happy, our developers and our clients. Yes we do TDD, measure velocity and work with all the latest tools but we measure success by how happy our team is and how happy our clients are. Because ultimately that’s what matters.

Our Clients 

Typical clients

Our typical clients are SMEs with 20-100 employees who require a permanent tech team. Their website / application is either their product or an essential part of their internal processes. For these clients we will usually provide a team of 3-5 developers that will either work with a Secret Source project manager or a client project manager. We also work with larger tech teams where we provide one scrum team. The engagement length is usually indefinite, we are their entire IT team or a major part of it.

We only provide teams, we do not provide individual developers as we believe we offer the most value when working as a team. Importantly our developers and clients have shown a higher level of happiness when working with us in teams rather than individually.

Download our Ambassador Playbook for more information on our tech stack, clients and typical projects.


Customer happiness is very important to us at Secret Source and we measure it every month on a RAG scale. Our all time client happiness rating is:







However you do not need to take our word for it. To view independent verified reviews of Secret Source please see the reviews on our Clutch profile.

Video testimonials

Secret Source on the web

LinkedIn – we are the most followed Canarian IT company on LinkedIn

Employee reviews – We have a Glassdoor rating of 4.9 and a 4.9 SoftGarden rating.

Customer reviews – We have a 4.8 rating on Clutch

For more information or to chat with our account manager please contact Rachel at [email protected]